Xosé Luis Reza – EN

“If you’ve got a store, take care of it yourself!”

I consider myself a fortunate person. I get to work professionally in what I love: marketing. I am lucky to help the companies and institutions around me generate value through the creation of new value propositions. I do this with common sense, always keeping in mind that there is no room for deception, that marketing must place the customer at the center of all decisions, and that only long-term relationships will be profitable for everyone involved.

I studied Business Administration (specializing in Marketing) at USC, completed an MBA at the Caixanova Business School — back when it was still called that — and earned a Master’s in eBusiness at the Universitat Politècnica de Catalunya, right in the middle of the dot-com crisis.

I have worked in various roles for companies such as R Cable and Telecomunicaciones de Galicia, Fundación Semana Verde, Grupo Tecam, and La Voz de Galicia. Ten years ago, together with two true friends, we founded iuni: a new way of expanding this dream by supporting the companies and NGOs in our community. It was a risky decision, but it was worth it.

I am very proud of all the friends who have joined and continue to join this project, and also grateful to represent the sector through the Galician Marketing Association (Markea) and the Galicia Communication Cluster.

On top of that, I am fortunate to be able to pass on our experience to the next generation of entrepreneurs at Galicia Business School and the Escuela de Finanzas.