Paloma Díaz
ISM® senior market researcher
Madrid
902 002 351 / 981 913 764
Education: Bachelor’s Degree in Political Science and Sociology. Master’s Degree in Market Research, Marketing Expert Certificate from CESMA, and Market Research Certification from ESIC.
Areas: Marketing, Market Research, International Research, Qualitative Research, Participatory Research.
“A proposal can’t be truly successful unless it benefits everyone.”
Expert in qualitative and participatory Market Research. I have a university background in Sociology and Political Science, with a specialization in marketing research, although I value more my 21 years of experience working on projects across numerous social and consumer areas. I am passionate about deeply understanding human motivations and social trends.
This has led me to participate in research for some of the largest national and international brands, on topics as diverse as finance, food, automotive, and cosmetics. I firmly believe in Sociology as a tool to understand, anticipate, and resolve all kinds of issues and conflicts. From a human-centered approach, I aim to provide solutions that consider every possible perspective.
Currently, I am excited to explore the challenges the pandemic has brought for both human beings and researchers.
