Beatriz Pereira
CEO · ISM® partner & director of market research
Santiago de Compostela
902 002 351 / 981 913 764
Education: Bachelor’s Degree in Psychology, Postgraduate Degree in Market Research, and Executive Program of Galicia for the Enhancement of Leadership Qualities and Skills.
Areas: Market Research, Marketing, and Customer Experience
“The dominant factor in today’s society is continuous and inevitable change. No sensible decision can be made without considering not only the world as it is, but the world as it will be.”
Isaac Asimov
I have worked in market research throughout my professional career, developing my path through projects for large companies and organizations, from the most technical to the most strategic levels. This has given me a perspective firmly grounded in reality, enabling me to provide useful insights to both marketing teams and management. Over the years, I have helped create business intelligence systems from scratch, tested hundreds of new products and services across various sectors, assisted in maintaining the health of my clients’ brands, and established systems to enhance customer experience.
One of my personal goals has been to mentor students beginning their professional journey and entrepreneurs with the drive to start their own businesses. I carry out this work through programs at the University of Santiago de Compostela and associations such as Markea, the Galician Marketing Association. Additionally, I am a Founding Partner of Executivas de Galicia and a former member of its Board of Directors.
Currently, I am the CEO of Iuni, helping our clients put their customers at the center of everything they do, as we believe every department should look at the business from the customer’s perspective. I am also the Partner & Director of the Market Research area. In short, I never get bored!
