Andrea Riveiro – EN

And suddenly, the famous question… So, what do you want to study?
When it was time for me to decide on my professional future, the only thing I was certain about was that I wanted to dedicate myself to something that would allow me to speak, connect, and help people. That’s when I discovered that a degree in Advertising and Public Relations was a perfect fit for what I longed for.

As I progressed through my studies, I began to discover what I enjoyed most and found a whole new world that fascinated me: marketing. I realized it was the perfect component of what I was looking for—a way to help brands connect with their audiences in an authentic and meaningful way.

In addition, fashion has always been a sector I’ve been passionate about since I was little. I see it as a powerful communication tool that defines each of us, and for this reason, when I finished my degree, I decided to take a step further and specialize by completing a Master’s Degree in Fashion Business Management.

Over the years, I’ve had the opportunity to put everything I’ve learned into practice, exploring areas such as brand strategy, market research, social media management, and marketing—always with the goal of creating value through communication.

Today, I am part of the Iuni team as an ISM Junior Marketing Specialist, where I can continue doing what I love and where each day brings a new challenge and an opportunity to keep growing. And this is only the beginning.