A leading company in strategic business marketing
iuni strategic marketers® is a strategic business marketing consultancy whose mission is to help medium and large companies put their customers at the center of all their decisions and activities, attracting, retaining, and securing long-term relationships with them.
We do this through the continuous and reciprocal generation of value, the creation of an excellent service model, and the use of best marketing practices applied across all areas of the organization.
We aspire to become a leading company in the strategic business marketing sector.
These are our values
Solution in all its forms
We are whatever the client needs us to be at any given moment and for as long as necessary. We approach all our projects in a personalized way, taking on all kinds of roles such as:
- Members of Boards of Directors.
- Senior Management Advisors.
- Outsourced General Management.
- Outsourced Strategy and Organization Management.
- Outsourced External Marketing Management (On/Off).
- Outsourced Market Research Management.
- Outsourced Internal Marketing Management.
- But also many other roles with a more temporary component for specific projects and needs.
In short, we are the ones who help put customers at the center of all your company’s decisions and activities, develop a culture of excellent customer service around your product, and define the best strategies to achieve business excellence across all areas of your organization.
Decalogue of Feelings
We love the 4 “P” Marketing Mix – “it really works,” which is why we believe that Relationship Marketing is the missing spice in the mix.
Marketing Departments are to a company what spinach is to Popeye. We believe in a Service Model where every department in the company is a source of Value Creation for the customer. Some authors call it Co-Managed Marketing; we call it a Customer-Oriented Company.
Launching Promises to the Market is just as important as Maintaining and Securing them over time. And we do it through a Value Creation Process carried out by everyone in the organization.
We love Acquiring Customers and Selling, but to be honest, we’re more about long-term and formal relationships – and it shows because we always aim for Customer Satisfaction and Loyalty, getting to know them, listening to them, and putting names and faces to them.
We know that customer satisfaction has shifted from being solely product-focused to focusing on the value it provides. For this reason, we believe that companies offering tangible goods should transform into service-oriented companies; because when two similar products are offered, the customer’s decision will always be tied to Service Excellence.
Internal Marketing is here to stay, and it makes External Marketing’s life easier. It’s a great way to leave a Mark on your customers (not a scar). It focuses on those who are in Direct and Continuous Contact with your Customer. Happy Employees Make Happy Customers.
Many executives have offices with views of the beach or the Thames. We like to Work with a View of the Customer – they are the Center of Everything.
If Customer Retention, Repeat Purchases, or Marketing Action Effectiveness sound like lines in a perfect poem, we’ve already given it a title: iuni.
Information is power, and nothing gives you more power than having the Tools and Resources needed to Satisfy Customer Needs and Desires. And if we add Internal Processes born from the collective will of a Customer Service-Oriented Culture, there’s only one thing left: Win-Win-Win.
In the end, it all comes down to the fantastic necessity of Achieving Business Goals. And if the “everyday citizen” already has Google Maps to reach their destination, we provide our clients with a healthy dose of Strategy and Organization, plus plenty of common sense.
This is how our clients see us
At Ductor, we specialize in managing large-scale construction projects. Without a doubt, iuni’s contribution is a great support and provides us with greater peace of mind when managing major projects such as the Site Management and Construction Management of Marineda City in A Coruña.
Antonio Pandelo
At NoiseKontrol, we focus on efficiently solving acoustic problems in the industrial and tertiary sectors. iuni has helped us successfully develop and implement a new product line. They have managed to identify new international suppliers and negotiate with them the custom manufacturing and integration of their products into our commercial range. (…) Accessing the best purchasing conditions is essential, and iuni has also helped us become more competitive in this area.
Manuel Granero
iuni helped us clearly define our market positioning and identify our main target audience. Ultimately, all of this has been reflected in our revenue.
Laura Sousa
iuni brings a business-oriented perspective to our cultural projects, mentoring and supporting entrepreneurs in the definition and launch of their projects, as well as in the search for funding.
Berta Álvarez
Thanks to iuni’s guidance, we were able to shape a new business concept, use our resources efficiently, and identify the key factors that would make it successful.
Juan Carlos Silva
For the past year, iuni has been helping us innovate in business development methods and new marketing tools. We’re already seeing great results with both our internal and external clients!
Adela Mazaira
Iuni helped us define and unify our brand positioning in the market.
Manuel Da Cunha
Iuni has helped us launch and develop the Agri-Food Entrepreneurship Program, now in its fifth edition, and coordinate our participation in the INTERREG-V Spain-Portugal Program.
José Manuel Andrade
Excellent professionals who combine deep industry knowledge, proactivity, a strong service orientation, and tailored solutions. It is always a pleasure to collaborate with iuni.
